PROJECT OVERVIEW

This project was created for Above Water around the release of their new album, with the goal of refreshing the band’s visual identity and creating a cohesive set of promotional assets for the new era of their music.

The photoshoot focused on producing imagery that could be used throughout the album campaign, from promotional photography and social media to visual content for their Spotify presence.

CREATIVE DIRECTION

The creative direction focused on giving Above Water an updated visual language that could represent the band and the new album as a cohesive body of work.

Through studio photography, lighting, styling, composition, and movement, we created a variety of visuals ranging from polished band portraits to more dynamic imagery designed to work as looping background content for Spotify.

The goal was to create enough visual variety for the band to maintain a consistent identity throughout the release while adapting the material across different platforms and formats.

FIREBEE'S ROLE

Firebee Studio developed and produced the visual campaign from pre-production through final delivery, including creative direction, shoot planning, photography, lighting, on-set direction, image selection, editing, color, and retouching.

The production was designed not only as a photoshoot, but as a library of visual assets Above Water could use throughout the promotion of their new album.

PROJECT DETAILS

Artist: Above Water
Project: Album Promotional Campaign
Format: Band Photography + Spotify Visual Content
Purpose: New Album Release
Production: Firebee Studio

DELIVERABLES

Album Promotional Photography
Band Portraits
Spotify Canvas Content
Social Media Assets
Creative & Art Direction
Color & Retouching